AI can write emails, create social posts, build websites, and generate endless content in seconds. So where does that leave the rest of us?
In this episode, Becky and Laurie unpack why they believe the future of business isn’t about creating more content, but building deeper relationships.
From a surprising email Becky received after twenty years to what AI can (and can’t) replace, this conversation explores why trust, authenticity, and genuine connection may become your greatest business advantage.
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041: The Future of Business Isn’t More Content. It’s More Connection.
[00:00:00]
Laurie: Hey, hey, welcome back to Smart Soulful Business, where Becky and I just, I don’t know, educate you, entertain you, sometimes just riff back and forth. We talk about business, life, sometimes a little parenting sneaks in, and marriage, and trauma stories. Like, we’ve got it all right here. So if this is your first episode, you are joining us, in summer of 2026, where both of us have just talked about our seasons.
And, typically with every episode, we produce a lot of content. We do strategy videos in our membership group, and we do an action guide to make everything actionable. And we’re both [00:01:00] taking a little bit of a step back this summer just to have some maybe a little more casual, organic conversations with you all, because this is how our summers are playing out.
We also really believe that as women who are running businesses and have relationships, whether you have kids at home or no kids, or you’re taking care of aging parents, or you’re just involved in your community, or you’re serving at your church, like, our relationships are a big part of our lives and our spiritual side, our soul, our enjoyment, finding delight.
All of these things are priorities with us, which is why we call this Smart Soulful Business. And so we really believe in seasons. And so we’re hoping you’re enjoying our season of pulling back and being a little more casual. I’m so excited to talk today about our topic because we’re in this AI world.
Like, I mean, how much information is out there? Like, do people even need doctors anymore or lawyers or, I mean, mental health experts? Like, people are going to AI for empathy and support and all these things. Like, do they really [00:02:00] need us? Like, what’s happening in the business world with this, you know, world just full of all this content?
So anyway, we’re talking today about AI, how it’s changing business, and what actually matters most. And, and we will say more, what matters more, why people do need each other. We’re talking about the future of business really is not based on more content, it’s more connection. And, I remember … I’m not sure if Amy Porterfield still says it, but I remember years ago when I listened to Amy Porterfield, she said, “Yeah, you can find all the information out there wherever you want.
Like, you can piece together things. You don’t need me at all. But if you want me to hold your hand…” She said that. I remember she said that. “If you want me to hold your hand, I’m here for it.” And I thought, “That … It is, isn’t it?” And that’s what AI can’t do. That’s what content can’t do. And I believe this is deeply embedded in how God designed us as human beings.
Like, we’re not information vaults. Information does not change our lives. People do, though. [00:03:00] So Becky, you’re gonna be on the spotlight here because my friend Becky, who you guys … I’m, you know, letting, sharing her with you and the world through our podcast. And I think she would say the same with me. We’ve had a friendship for quite a long time, but Becky’s had a online business for a long time.
And a few weeks ago she was talking about she was so excited about this email welcome sequence she did. So if you have an email, if you have an email list out there that you’re keeping alive, we highly recommend having a welcome sequence. And this is just a … As soon as people sign up, no matter, you know, when they’re coming in, whether it’s June or December, whatever, they get a welcome sequence.
Now, sometimes that speaks to the needs they have, sometimes it’s an introduction, but there’s a lot of different ways to write welcome sequences. And both Becky and I have had welcome sequences, like, throughout the years. We’ve both redone them many times. We’ve sent them in different ways. We’ve used different strategies. We’ve followed different mentors. And Becky just redid a brand-new welcome sequence. She’s had a great experience with it. [00:04:00] After she did it she’s like, “I’m so excited.” So Becky, I just want you to tell everybody why you redid it, what the focus was, what felt different, and I’ll ask you questions along the way.
Becky: Yeah. So definitely I felt the lack of… Hmm. I think that because I change so much over the years, I felt like I had outgrown the last welcome sequence. It wasn’t bad. I really loved it when I wrote it at the time, years ago.
Laurie: Mm-hmm.
Becky: Whenever it was, and I think I just outgrew it. So it didn’t feel authentic anymore. It didn’t feel like me anymore.
Laurie: Yeah.
Becky: And so I wanted to kind of reintroduce myself to my audience in a more real-time, genuine, even realer kind of way. Because in this AI age, you can kinda tell now the words that stick out, and when they say ‘honestly’ and ‘quietly’, and there are… Oh my goodness.
Laurie: Oh my gosh.
Becky: There are just some words that it’s like, okay, that was AI.
Laurie: Mm-hmm. [00:05:00] Mm-hmm.
Becky: And even the style of writing, the stack lines, and things that when you read it, when you see it, you’re like, “Oh, that was written by a computer.”
Laurie: Yeah.
Becky: I wanted people to have the opposite response when they read my emails. I wanted them to read this and be like, “This is totally a human being that I’m talking to.” And so I wanted to put more personal little details about my sourdough starter and about my dog Biscuit.
Laurie: Yeah.
Becky: And things that felt so human. I wanted to almost prove my humanity in my welcome emails.
Laurie: Yeah.
Becky: And.
Laurie: It’s like we’re re-proving that we’re real people, right? Like when people email, say, “Well, I don’t know if I’m talking to a bot.” No, you’re talking to me, you know? And so I wanna say two things before you go on. Number one, total kudos for even remembering to redo your welcome series or even to, to like putting that into your capacity, ’cause we all have a lot going on.
A welcome series is something that is often done, like, and then we forget about it. Like, I have to be honest, like you’re inspiring me to go back and look at my welcome series. I don’t even know what my welcome series says anymore. And it couldn’t be accurate to who I am now, ’cause the [00:06:00] second thing I wanna point out that you said, is that you’ve changed.
Becky: Hmm.
Laurie: I think we brought this up in one of the last podcast episodes, about the fact that we’re literally different people about every six months, at least every five years, for sure. And so if you have a welcome series out there right now, you’re listening and you’re like, you don’t remember what it even says, join the club.
But also, like, how do we… You know, we need to take some time and capacity when we’re able to, to revisit these foundational things that like, I’m like, “I don’t even remember what it says,” you know? It, it can’t be accurate because I’ve changed so much. And your business has also changed. You’ve changed personally, but your business and your focus has changed. So how was the experience of rewriting it for you?
Becky: It was so fun. It was hard. It was hard. It was like, “Okay, well, what do I really wanna say? Well, do I wanna say it that way? Do I wanna say it this way?”
Laurie: Mm-hmm.
Becky: “What’s more important?” I have so… Because my website has changed so drastically over the years, I have had so many angles of content that I’m like, “Which angle is most important? Where am I gonna address…” It [00:07:00] was so hard to pick my priorities when I have a thousand of them.
Laurie: Yeah.
Becky: That part was hard, but when I got down to the actual writing, when I picked my kind of take, my approach, and sat down to actually writing it, my first one, I remember sitting back and being like, “I am so… my brain is so tired right now, and I love this. I’m so proud of this. I cannot wait to send this into the world. Like, this is me. This is an accurate reflection of me.” And it just felt exciting and fun.
Laurie: Yeah. Yeah. Yeah. That’s awesome. So what did your email sequence turn out to be? ‘Cause I know sometimes people say every day for six days, or they say twice a week for three weeks, or, you know, usually it’s a series of five to seven, but some people say it should be three full months every week, you know? What did yours, where did you land with the structure of it?
Becky: I kind of combined the structures actually. So in the beginning I did it every day for two days, and then I, put a break, and then I put three days, three days in between. I think I did two days in between, a next [00:08:00] email, three days in between, a next email, and three days in between. I had six total emails, and,
Laurie: Okay.
Becky: Each one of them felt really necessary. I went back and forth on, is this too much? Is this not enough? And, with the content that I was sharing, with the way I was sharing it, it just felt like, okay, I’m getting the stuff that I want every single person to read. I think that’s enough.
Laurie: Yeah. Yeah, and that’s the key for the welcome sequence is if people are joining your email list any time of the year, they’re missing a lot of foundational pieces if you don’t have a welcome sequence. Like our friend, Heather, who runs an interior design, like what is she talking about this week? Well, you may be missing her foundational pieces of what she believes in and her values and why her business is so unique.
And so this is the key of the welcome sequence. So if you’re looking for an example and you’re listening now and you’re like, “What’s a welcome sequence?” Or, “I wanna see what Becky did,” how do they sign up for yours, Becky?
Becky: Go to soveryblessed.com and pretty much every single blog post on the homepage and every single post on there has an opt-in where it just asks for your name and email address, [00:09:00] and sign up for something.
Laurie: Right.
Becky: I’ve got tons of free printables.
Laurie: So you have a super clear sign, sign up for my email list, or they’re actually requesting like a lead magnet or something?
Becky: All of them, I think all of them are connected to lead magnets. So I can’t even remember which one is on my homepage.
Laurie: Great.
Becky: But yep.
Laurie: So go to soveryblessed.com and sign up for her email list. Just check it out, see what the welcome series looks like, and, and even how that rhythm feels to you, ’cause you’ll get a email one day and then one the next. And again, there’s a lot of different ways to structure it. Okay, so, I’m gonna jump ahead, and we’ll probably come back again.
But tell, share with them the response that you got, especially… Like, you’ve gotten a few, but that one stands out to me. Tell them how people responded. Oh, sorry, back up. Instead of just adding this as a welcome sequence, Becky and I talked about it, and we’re like, “Send it to your whole list.”
Becky: Oh yeah, and I would not have done that.
Laurie: Yeah, explain that.
Becky: Unless Laurie convinced me to do that. And she didn’t convince me, I just, my head it’s like, well, people have already been welcomed. I don’t wanna re-welcome them. I don’t wanna confuse [00:10:00] anybody.
Laurie: Mm-hmm.
Becky: Who, like, out of nowhere they’ve been on my list for five years and all of a sudden they’re getting reintroduced to me. And so.
Laurie: Yeah.
Becky: I had to kind of figure out the technical piece of that. Like do I start the workflow in Flodesk and send everybody through it again? Or how do I do that? I ended up sending it as just individual broadcasts to everybody on my list.
Laurie: Okay.
Becky: All, one day after another. That’s what I ended up doing to everybody. I almost didn’t. I almost didn’t do that. And you were the one that said, “But if you’re proud of these emails, you want everybody to read them. Who wouldn’t wanna read them?” And so I’m really glad I did. So now I’ll get to the response.
Laurie: Yeah. Yeah.
Becky: So I got.
Laurie: Yeah, great. So wait, just, just one more, just to be, just to give the context. So Becky has several thousand people on her email list, so they all altogether for this past week got this welcome sequence, ’cause I got it too, and I think the subject line said, “Welcome again.” Is that what it said? It was real sweet. It was real sweet.
Becky: Oh, thank you. That’s how I decided to not confuse people is call it the welcome again [00:11:00] sequence. And so I said, you’re gonna be getting a welcome again email every day this week.
Laurie: Yeah.
Becky: So, um, yeah. So that, yeah, so the response was amazing. I got so many… I’m used to pretty regular responses of people in most of my emails. When people sign up, I ask, “Can I pray for you?” And so I get pretty regular responses to that. But when I sent the the welcome series, every single day I was getting quite a few emails, and personal emails. Not just, “Yes, please pray for me,” but, like, gushing their stories out to me. And a lot of these were newer followers that don’t even know me that much yet. And, yeah, it was just, incredible.
Laurie: And this is what we want with our emails. We want connection. We talk about this so often. Email is not just about content, it’s about connection. It’s about a relationship. So what do you think it was that… I mean, ’cause a lot of us send emails and we don’t get any responses back, even when we ask a question.
So what do you think broke down this barrier where people who’ve been on your email list for a [00:12:00] time, who are not responding all the time, responded to this? Like, what was, what was the response? Or, like, what was the magic of it?
Becky: I think that I just added little pieces. So like I said, in email one, I’m talking about my sourdough starter rising and Biscuit at my feet, and I had somebody… Like, I probably had three people email back just that they had Australian shepherds and they love them, and that was fun.
Laurie: So you said, you said your Australian sourdough recipe and Biscuit at your feet. Biscuit is her dog, everybody. That’s the name of Becky’s dog.
Becky: My sourdough starter is separate than my Australian shepherd named Biscuit. Okay. So I got several emails just telling me, “Oh, I had an Australian shepherd and he passed away a few years ago. I’m so glad you have one, too. So sweet.” And just little things like that, the little human details.
Laurie: Connection.
Becky: One of the things, it was towards the end, my last email in the sequence says something like, “If we were going to a coffee date, I would want to ask you how are you doing, really? ‘Cause I want [00:13:00] the long answer.” And I had said that in a previous email.
Laurie: Yeah.
Becky: I kind of shared some examples of, if you were telling me this, this might be my response to you. And if you were telling me this, I might wanna do this with you. And it was just very real and human. They were… I mean, I was picturing actual examples, and that’s the one that people responded most to, and they
Laurie: Really?
Becky: Actually told me what they will tell me on a coffee date. They said, “I would love to have a coffee date. I just moved. I don’t have any friends nearby. Can I tell you what I would tell you otherwise?” And it was really sweet.
Laurie: Oh.
Becky: It was really sweet.
Laurie: So tell them about the 20-year follower.
Becky: Okay, so one of the responses, ’cause, , at, at some point in the sequence I said, “Whether you’ve been following me for, like, two weeks or 20 years, I still… like, I’m so glad you’re here.” And she responded back and said, “I have been following you for almost 20 years.” And my jaw hit the floor. I recognized her name.
Laurie: When you told me that, I was like, “Wait, you’ve had an email list for 20 years? And I’m your friend.” And I was like, “Really? You’ve been doing this 20 years?” [00:14:00] Okay, keep going.
Becky: I would say that that’s the most amazing part of this story, is that, I have not been a steady like, I’ve not talked about the same thing for 20 years. I have been all across the map. I’ve been a recipe blog. I have been a personal blog. I’ve been a Christian weight loss blog. I have been all over the map, and there have been seasons where I have not emailed regularly.
There have been seasons where I emailed more than I was comfortable with, and I thought I was scaring people away. And through all of that, through me changing all of these approaches and like, systems, and changing from ConvertKit to Flodesk, and I think I was on MailChimp at some point. You know, so many things have changed, and somebody stayed with me through all that for 20 years? That’s wild. That’s wild.
Laurie: Yeah. I think it is such a testimony to the person and the fact that relationships are rare. Like, information is [00:15:00] everywhere. Relationships are rare. It reminds me of when I did youth ministry. I would tell the volunteers, like, ask kids questions about their lives and listen. ‘Cause most people don’t listen to teenagers. Like, we don’t. We don’t ask real questions like, “What are you struggling with?” Or, “What’s something you wish was different?” Or, “What’s one thing you…” You know, like, deeper questions and just listen to them. Because most people, even today, I was talking to my, one of my young adult kids, and they’re like, “Oh my gosh, I was at this place with a friend, and I’m around their family and friends. Nobody is talking to me.” And I’m like, “People do not initiate relationships these days.” Like, and I don’t know that they ever did. I think being an initiator is so different. But if you think about that with an email, like, I’m thinking about these youth kids who nobody ever talks to, and I’m thinking about the loneliness crisis in the world today.
How many adult women that I know have no friends? Like, they don’t, they don’t have friends. They’re very isolated, [00:16:00] and your email is initiating a relationship, and they stuck with you, whether you’re talking about sourdough or insomnia or, you know, I mean, journaling and, you know, like, because of you. It’s because of the person. Like, can you think of any people that you follow that you don’t even really care what they talk about, but you, but you like them?
Becky: Yes, absolutely.
Laurie: Can you share one of them, even, even if you don’t name them? Can you share, like, why that is?
Becky: Yeah. I, why is it? Because.
Laurie: Can say who they are. It’s all good.
Becky: Well, yeah, you know, gosh, the and ’cause sometimes it’s for a season, so I’m
Laurie: Yeah, right.
Becky: I’m like, should I say their name? Because I don’t follow them anymore.
Laurie: Yeah.
Becky: But I did for a season.
Laurie: Uh-huh. Yeah.
Becky: You know, when, when Felicia Masonheimer was posting daily on her stories, I felt so.
Laurie: Yeah.
Becky: Connected to her and her daily life.
Laurie: Yeah.
Becky: And I would’ve bought any product that she shared at that point.
Laurie: Yeah.
Becky: And, you know, my business coach that I met with years ago, I mean, seven years ago now, I follow her stuff. She mostly writes about travel. I don’t care about travel. I don’t travel.
Laurie: Oh, yeah. Yeah. [00:17:00] Uh-huh.
Becky: I just follow her ’cause I like her. I think she has good stuff to say, and she’s nice. So it’s relationships.
Laurie: I just think this.
Becky: Yeah.
Laurie: Go ahead.
Becky: Yeah, I was just gonna say, and it’s just, it’s crazy because. Yeah, it’s not about what I’m getting from them. It’s the connection. You’re absolutely right. It’s not about the information they’re sharing at all because most of the time I don’t even care what they’re talking about. I just like the way that they write or I like the way that they talk.
Laurie: I know.
Becky: Or they’re just nice people. And I’m like, you’re a rarity in this world, and so I wanna hear from you.
Laurie: Yeah.
Becky: You know?
Laurie: Yeah. I think this is deeply spiritual. Like, You know, one of the things I talk about a lot in my other business is that God created us each to be an influence. We don’t get to choose being a leader or not. We all are. We’re all an influence. Whether you’re walking into a grocery store, you influence the people around you 100%.
Like, I mean, does everybody have that thought in their head right now? ‘Cause I’m just thinking of the last crabby person I ran into and the other smiley person I ran into. Like, this is a, it’s a very spiritual thing that God [00:18:00] created us as people and humans, and the content is, like, I don’t know, it’s, like, second fiddle.
Like, it’s back there as humans. I, when I was in, a college story popped in my head, I took a class on biblical literature from a professor named John Geib, who still today is, like, one of my mentor influences. He just recently reached out to me. I’m 56, so he’s gotta be in his 70s, you know, and just Facebook messaged me the other day, and we were just talking back and forth.
But the funny thing is, is I had to take this biblical literature class as a requirement for my major, and the next semester… I liked him so much. The next semester, the only class that he was teaching that I could fit in my schedule was youth ministry. Okay, now I wanna tell you, at the time, no interest in youth ministry.
Like, I literally, the first day of class, he asked everybody why they were there. I’m like, “I’m only here because you’re teaching this.” No interest in youth ministry. Yeah, that’s, like, my story [00:19:00] of how I ended up in, you know, really caring about kids and children and working in churches and stuff. But, like, thinking back to that, right?
It was the connection I had with him.
Becky: Mm-hmm.
Laurie: I think it’s bizarre that we can be connected to people through the internet, through an email, through, you know, whatever, but it’s, I believe it’s deeply spiritual. I believe it’s part of our influence on this planet. So way to go.
Becky: And it’s. Thank you. And it was definitely one of my prayers as I was writing this new welcome sequence, one of the things that I have at the forefront of my mind is, yes, I wanna approach it like a coffee date style conversational back and forth as much as you can be when you’re writing to a person.
But one of my prayers was I want the person on the other side of this, screen to feel seen. If she is somebody who is my, I’m gonna call her a target audience, even though that sounds so disconnected and unrelational, but if she is a person who would benefit from my content and be [00:20:00] encouraged from my content, I hope that she feels so seen when she reads these emails. And one of the ladies that responded, you were talking about loneliness, this sweet, sweet retired lady lives alone in Washington, and she said, “I actually don’t even know how to use the Internet. I don’t even know I, how I came across your stuff, how I’m here.” But she actually sent me her snail mail address and said, “I don’t know if you would ever send me a handwritten card, but I’m just gonna trust that you’re just a real person and not a crazy lady on the internet,” and gave me her snail mail address.
Laurie: Well.
Becky: And I’m gonna have my kids write, draw her a picture and send it to her.
Laurie: I was gonna say, and you’re gonna do something with that because that’s the person you are. You know, I think as you and I are, you know, building whatever this thing is called, Smart Soulful Business, whatever we end up building, you know, as we, you know, morph and change and adapt, which is what you and I have done throughout everything we’ve done, right? It’s… This is the kind of story [00:21:00] that keeps us in business.
Becky: Yeah.
Laurie: You know, we can talk about money, we can talk about, you know, hitting our goals, we can talk about paying our bills, and as smart and soulful women, right, this matters more.
Becky: I agree. I agree. This is the impact that I wanna leave.
Laurie: Mm-hmm. Yeah. You know, I think about all the content we do consume, as we’re talking about content versus relationships, you know, ’cause I still consume a lot of content. I listen to podcasts, I buy books, I look at blogs, I Google things all the time. I mean, I’m just always looking up information all the time. But you had talked earlier about the whole AI mess that we’re in, which I would call it a mess, but I probably shouldn’t call it a mess, it’s just what’s happening, right? One of the things that is coming up more and more is trusting and being a person. Like, ’cause I do the same thing. Is this AI? Am I talking to a person?
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Like, how many of us have not done that on customer service with the bots? Can [00:22:00] I please talk to a person? Like, can I… You know, we still desire to talk to a person. We desire a human on the other end of the button or the phone or the signal, right? Like, we want that person. And I will just share one of the things that’s making me crazy right now about AI, is people have accused me of using AI when I haven’t.
Like, I mean, somebody on one of my posts said, “Well, that’s AI, and you shouldn’t be…” And I’m like, “Oh my gosh,” like, and my daughter called me right away and said, “Mom,” like, “that was you. Like, I remember you struggling over the…” I said, “I know. That was literally me.” And I got yelled at. I mean, I really got yelled at for using AI.
And interesting because AI is mimicking us. That’s what AI does. So AI is taking human things and mimicking them. And, and so it’s like, how do we stand out still as a person, like on blog posts, on podcasts, I mean, podcast is different ’cause you can hear my voice, but that’s even duplicatable now, I think.
So you know, Becky, when you think about the AI world, how do we still show up as a [00:23:00] person when even when we’re saying, “We’re a person, we’re a person,” we’re almost getting, like, it’s almost like a, like a skepticism or a, a fear or a judgment of like, is this person real, right?
Becky: I actually want you to hold onto that question, ’cause I might forget your original question as I go off on a little bit of a tangent, because I do wanna talk about the pressure of more content first.
Laurie: Yeah.
Becky: Because AI has created, well, okay, when I started online, the way to be successful was to write more blog posts, and to hit more keywords, and to get more views on Pinterest, and to get more page views on your site. And the more and more and more, the more followers, the more… Like, it was all about how can you produce more content.
Laurie: And it was equal. Like, as you did more content and had more views, your income for ads like, it was equal. Like, it really was proportional. Proportional is what I was gonna say. Not so anymore. Okay, keep going.
Becky: It’s, yeah, it’s not so anymore. So when AI entered the [00:24:00] game, it gave us an ability to produce so much more, so much faster. Now.
Laurie: Yeah.
Becky: Your content is degraded a bit. Your voice is degraded a bit. Like you said, it’s mimicry. It’s not you. It’s mimicry.
Laurie: Mm-hmm.
Becky: It’s copies of you that you’re getting out there. And so, I just kind of wanted to address that part because I have felt the heavy pressure of how can I be successful in this world where I want to be genuine, and I can’t keep up with the content production that AI can produce now. And I’m not happy with sharing copies of myself all over the place.
That’s … I’m not content with that. I’m not okay with that.
Laurie: Yeah.
Becky: That’s been a wrestling that I have experienced. But I wanna go back to your question now. How do you stand out as a real person? So I will tell you.
Laurie: I think, I think we should do that in the next episode. I think we should do a whole other episode on that. Like, because we’re at 25 minutes already, and I think that’s gonna be a great conversation for next week, talking about how [00:25:00] we can stand out as people
Becky: Mm-hmm.
Laurie: In an AI world. So let’s wrap up this episode.
Connection versus content, relationships matter, we’re called to be an influence, smart and soulful business. Becky, what do you want anyone who’s listening just to kinda walk away with? We talked about your welcome series.
Becky: Yeah. I think the biggest thing I want them to remember is the title of this podcast. The future of business is not more content. If you feel that pressure, you’re not alone. It’s there for a reason.
Laurie: Mm-hmm.
Becky: Because that was the world we were living in, in the online business world for a long time. But we truly believe that the future of business is not more content.
Laurie: Mm-hmm.
Becky: It is more connection, more genuine relationships.
Laurie: Mm-hmm. Mm-hmm.
Becky: More trust. Genuine trust, not mimicked trust, genuine trust.
Laurie: Yeah.
Becky: Relational. So.
Laurie: Yeah, yeah.
Becky: That’s what I want you all listening to walk away with, is as a human matter, your connections with other humans matter.
Laurie: Yeah. Love it. All right. If you’re loving this podcast, leave us a [00:26:00] review, especially if you’re listening on Apple Podcasts. It really helps more people find us. So happy that you spent, this time with us today. We know you have a million other things to do. And so be smart, be soulful, and make sure you have the right things first, right?
Relationships, that alignment that Becky talks about so often. That’s what matters the most. It’s why God put us here on the planet, so. All right. Love y’all. Have a great day. We’ll catch you next week when we talk about how to stand out as a person in this AI world.
[00:00:00]
Laurie: Hey, hey, welcome back to Smart Soulful Business, where Becky and I just, I don’t know, educate you, entertain you, sometimes just riff back and forth. We talk about business, life, sometimes a little parenting sneaks in, and marriage, and trauma stories. Like, we’ve got it all right here. So if this is your first episode, you are joining us, in summer of 2026, where both of us have just talked about our seasons.
And, typically with every episode, we produce a lot of content. We do strategy videos in our membership group, and we do an action guide to make everything actionable. And we’re both [00:01:00] taking a little bit of a step back this summer just to have some maybe a little more casual, organic conversations with you all, because this is how our summers are playing out.
We also really believe that as women who are running businesses and have relationships, whether you have kids at home or no kids, or you’re taking care of aging parents, or you’re just involved in your community, or you’re serving at your church, like, our relationships are a big part of our lives and our spiritual side, our soul, our enjoyment, finding delight.
All of these things are priorities with us, which is why we call this Smart Soulful Business. And so we really believe in seasons. And so we’re hoping you’re enjoying our season of pulling back and being a little more casual. I’m so excited to talk today about our topic because we’re in this AI world.
Like, I mean, how much information is out there? Like, do people even need doctors anymore or lawyers or, I mean, mental health experts? Like, people are going to AI for empathy and support and all these things. Like, do they really [00:02:00] need us? Like, what’s happening in the business world with this, you know, world just full of all this content?
So anyway, we’re talking today about AI, how it’s changing business, and what actually matters most. And, and we will say more, what matters more, why people do need each other. We’re talking about the future of business really is not based on more content, it’s more connection. And, I remember … I’m not sure if Amy Porterfield still says it, but I remember years ago when I listened to Amy Porterfield, she said, “Yeah, you can find all the information out there wherever you want.
Like, you can piece together things. You don’t need me at all. But if you want me to hold your hand…” She said that. I remember she said that. “If you want me to hold your hand, I’m here for it.” And I thought, “That … It is, isn’t it?” And that’s what AI can’t do. That’s what content can’t do. And I believe this is deeply embedded in how God designed us as human beings.
Like, we’re not information vaults. Information does not change our lives. People do, though. [00:03:00] So Becky, you’re gonna be on the spotlight here because my friend Becky, who you guys … I’m, you know, letting, sharing her with you and the world through our podcast. And I think she would say the same with me. We’ve had a friendship for quite a long time, but Becky’s had a online business for a long time.
And a few weeks ago she was talking about she was so excited about this email welcome sequence she did. So if you have an email, if you have an email list out there that you’re keeping alive, we highly recommend having a welcome sequence. And this is just a … As soon as people sign up, no matter, you know, when they’re coming in, whether it’s June or December, whatever, they get a welcome sequence.
Now, sometimes that speaks to the needs they have, sometimes it’s an introduction, but there’s a lot of different ways to write welcome sequences. And both Becky and I have had welcome sequences, like, throughout the years. We’ve both redone them many times. We’ve sent them in different ways. We’ve used different strategies. We’ve followed different mentors. And Becky just redid a brand-new welcome sequence. She’s had a great experience with it. [00:04:00] After she did it she’s like, “I’m so excited.” So Becky, I just want you to tell everybody why you redid it, what the focus was, what felt different, and I’ll ask you questions along the way.
Becky: Yeah. So definitely I felt the lack of… Hmm. I think that because I change so much over the years, I felt like I had outgrown the last welcome sequence. It wasn’t bad. I really loved it when I wrote it at the time, years ago.
Laurie: Mm-hmm.
Becky: Whenever it was, and I think I just outgrew it. So it didn’t feel authentic anymore. It didn’t feel like me anymore.
Laurie: Yeah.
Becky: And so I wanted to kind of reintroduce myself to my audience in a more real-time, genuine, even realer kind of way. Because in this AI age, you can kinda tell now the words that stick out, and when they say ‘honestly’ and ‘quietly’, and there are… Oh my goodness.
Laurie: Oh my gosh.
Becky: There are just some words that it’s like, okay, that was AI.
Laurie: Mm-hmm. [00:05:00] Mm-hmm.
Becky: And even the style of writing, the stack lines, and things that when you read it, when you see it, you’re like, “Oh, that was written by a computer.”
Laurie: Yeah.
Becky: I wanted people to have the opposite response when they read my emails. I wanted them to read this and be like, “This is totally a human being that I’m talking to.” And so I wanted to put more personal little details about my sourdough starter and about my dog Biscuit.
Laurie: Yeah.
Becky: And things that felt so human. I wanted to almost prove my humanity in my welcome emails.
Laurie: Yeah.
Becky: And.
Laurie: It’s like we’re re-proving that we’re real people, right? Like when people email, say, “Well, I don’t know if I’m talking to a bot.” No, you’re talking to me, you know? And so I wanna say two things before you go on. Number one, total kudos for even remembering to redo your welcome series or even to, to like putting that into your capacity, ’cause we all have a lot going on.
A welcome series is something that is often done, like, and then we forget about it. Like, I have to be honest, like you’re inspiring me to go back and look at my welcome series. I don’t even know what my welcome series says anymore. And it couldn’t be accurate to who I am now, ’cause the [00:06:00] second thing I wanna point out that you said, is that you’ve changed.
Becky: Hmm.
Laurie: I think we brought this up in one of the last podcast episodes, about the fact that we’re literally different people about every six months, at least every five years, for sure. And so if you have a welcome series out there right now, you’re listening and you’re like, you don’t remember what it even says, join the club.
But also, like, how do we… You know, we need to take some time and capacity when we’re able to, to revisit these foundational things that like, I’m like, “I don’t even remember what it says,” you know? It, it can’t be accurate because I’ve changed so much. And your business has also changed. You’ve changed personally, but your business and your focus has changed. So how was the experience of rewriting it for you?
Becky: It was so fun. It was hard. It was hard. It was like, “Okay, well, what do I really wanna say? Well, do I wanna say it that way? Do I wanna say it this way?”
Laurie: Mm-hmm.
Becky: “What’s more important?” I have so… Because my website has changed so drastically over the years, I have had so many angles of content that I’m like, “Which angle is most important? Where am I gonna address…” It [00:07:00] was so hard to pick my priorities when I have a thousand of them.
Laurie: Yeah.
Becky: That part was hard, but when I got down to the actual writing, when I picked my kind of take, my approach, and sat down to actually writing it, my first one, I remember sitting back and being like, “I am so… my brain is so tired right now, and I love this. I’m so proud of this. I cannot wait to send this into the world. Like, this is me. This is an accurate reflection of me.” And it just felt exciting and fun.
Laurie: Yeah. Yeah. Yeah. That’s awesome. So what did your email sequence turn out to be? ‘Cause I know sometimes people say every day for six days, or they say twice a week for three weeks, or, you know, usually it’s a series of five to seven, but some people say it should be three full months every week, you know? What did yours, where did you land with the structure of it?
Becky: I kind of combined the structures actually. So in the beginning I did it every day for two days, and then I, put a break, and then I put three days, three days in between. I think I did two days in between, a next [00:08:00] email, three days in between, a next email, and three days in between. I had six total emails, and,
Laurie: Okay.
Becky: Each one of them felt really necessary. I went back and forth on, is this too much? Is this not enough? And, with the content that I was sharing, with the way I was sharing it, it just felt like, okay, I’m getting the stuff that I want every single person to read. I think that’s enough.
Laurie: Yeah. Yeah, and that’s the key for the welcome sequence is if people are joining your email list any time of the year, they’re missing a lot of foundational pieces if you don’t have a welcome sequence. Like our friend, Heather, who runs an interior design, like what is she talking about this week? Well, you may be missing her foundational pieces of what she believes in and her values and why her business is so unique.
And so this is the key of the welcome sequence. So if you’re looking for an example and you’re listening now and you’re like, “What’s a welcome sequence?” Or, “I wanna see what Becky did,” how do they sign up for yours, Becky?
Becky: Go to soveryblessed.com and pretty much every single blog post on the homepage and every single post on there has an opt-in where it just asks for your name and email address, [00:09:00] and sign up for something.
Laurie: Right.
Becky: I’ve got tons of free printables.
Laurie: So you have a super clear sign, sign up for my email list, or they’re actually requesting like a lead magnet or something?
Becky: All of them, I think all of them are connected to lead magnets. So I can’t even remember which one is on my homepage.
Laurie: Great.
Becky: But yep.
Laurie: So go to soveryblessed.com and sign up for her email list. Just check it out, see what the welcome series looks like, and, and even how that rhythm feels to you, ’cause you’ll get a email one day and then one the next. And again, there’s a lot of different ways to structure it. Okay, so, I’m gonna jump ahead, and we’ll probably come back again.
But tell, share with them the response that you got, especially… Like, you’ve gotten a few, but that one stands out to me. Tell them how people responded. Oh, sorry, back up. Instead of just adding this as a welcome sequence, Becky and I talked about it, and we’re like, “Send it to your whole list.”
Becky: Oh yeah, and I would not have done that.
Laurie: Yeah, explain that.
Becky: Unless Laurie convinced me to do that. And she didn’t convince me, I just, my head it’s like, well, people have already been welcomed. I don’t wanna re-welcome them. I don’t wanna confuse [00:10:00] anybody.
Laurie: Mm-hmm.
Becky: Who, like, out of nowhere they’ve been on my list for five years and all of a sudden they’re getting reintroduced to me. And so.
Laurie: Yeah.
Becky: I had to kind of figure out the technical piece of that. Like do I start the workflow in Flodesk and send everybody through it again? Or how do I do that? I ended up sending it as just individual broadcasts to everybody on my list.
Laurie: Okay.
Becky: All, one day after another. That’s what I ended up doing to everybody. I almost didn’t. I almost didn’t do that. And you were the one that said, “But if you’re proud of these emails, you want everybody to read them. Who wouldn’t wanna read them?” And so I’m really glad I did. So now I’ll get to the response.
Laurie: Yeah. Yeah.
Becky: So I got.
Laurie: Yeah, great. So wait, just, just one more, just to be, just to give the context. So Becky has several thousand people on her email list, so they all altogether for this past week got this welcome sequence, ’cause I got it too, and I think the subject line said, “Welcome again.” Is that what it said? It was real sweet. It was real sweet.
Becky: Oh, thank you. That’s how I decided to not confuse people is call it the welcome again [00:11:00] sequence. And so I said, you’re gonna be getting a welcome again email every day this week.
Laurie: Yeah.
Becky: So, um, yeah. So that, yeah, so the response was amazing. I got so many… I’m used to pretty regular responses of people in most of my emails. When people sign up, I ask, “Can I pray for you?” And so I get pretty regular responses to that. But when I sent the the welcome series, every single day I was getting quite a few emails, and personal emails. Not just, “Yes, please pray for me,” but, like, gushing their stories out to me. And a lot of these were newer followers that don’t even know me that much yet. And, yeah, it was just, incredible.
Laurie: And this is what we want with our emails. We want connection. We talk about this so often. Email is not just about content, it’s about connection. It’s about a relationship. So what do you think it was that… I mean, ’cause a lot of us send emails and we don’t get any responses back, even when we ask a question.
So what do you think broke down this barrier where people who’ve been on your email list for a [00:12:00] time, who are not responding all the time, responded to this? Like, what was, what was the response? Or, like, what was the magic of it?
Becky: I think that I just added little pieces. So like I said, in email one, I’m talking about my sourdough starter rising and Biscuit at my feet, and I had somebody… Like, I probably had three people email back just that they had Australian shepherds and they love them, and that was fun.
Laurie: So you said, you said your Australian sourdough recipe and Biscuit at your feet. Biscuit is her dog, everybody. That’s the name of Becky’s dog.
Becky: My sourdough starter is separate than my Australian shepherd named Biscuit. Okay. So I got several emails just telling me, “Oh, I had an Australian shepherd and he passed away a few years ago. I’m so glad you have one, too. So sweet.” And just little things like that, the little human details.
Laurie: Connection.
Becky: One of the things, it was towards the end, my last email in the sequence says something like, “If we were going to a coffee date, I would want to ask you how are you doing, really? ‘Cause I want [00:13:00] the long answer.” And I had said that in a previous email.
Laurie: Yeah.
Becky: I kind of shared some examples of, if you were telling me this, this might be my response to you. And if you were telling me this, I might wanna do this with you. And it was just very real and human. They were… I mean, I was picturing actual examples, and that’s the one that people responded most to, and they
Laurie: Really?
Becky: Actually told me what they will tell me on a coffee date. They said, “I would love to have a coffee date. I just moved. I don’t have any friends nearby. Can I tell you what I would tell you otherwise?” And it was really sweet.
Laurie: Oh.
Becky: It was really sweet.
Laurie: So tell them about the 20-year follower.
Becky: Okay, so one of the responses, ’cause, , at, at some point in the sequence I said, “Whether you’ve been following me for, like, two weeks or 20 years, I still… like, I’m so glad you’re here.” And she responded back and said, “I have been following you for almost 20 years.” And my jaw hit the floor. I recognized her name.
Laurie: When you told me that, I was like, “Wait, you’ve had an email list for 20 years? And I’m your friend.” And I was like, “Really? You’ve been doing this 20 years?” [00:14:00] Okay, keep going.
Becky: I would say that that’s the most amazing part of this story, is that, I have not been a steady like, I’ve not talked about the same thing for 20 years. I have been all across the map. I’ve been a recipe blog. I have been a personal blog. I’ve been a Christian weight loss blog. I have been all over the map, and there have been seasons where I have not emailed regularly.
There have been seasons where I emailed more than I was comfortable with, and I thought I was scaring people away. And through all of that, through me changing all of these approaches and like, systems, and changing from ConvertKit to Flodesk, and I think I was on MailChimp at some point. You know, so many things have changed, and somebody stayed with me through all that for 20 years? That’s wild. That’s wild.
Laurie: Yeah. I think it is such a testimony to the person and the fact that relationships are rare. Like, information is [00:15:00] everywhere. Relationships are rare. It reminds me of when I did youth ministry. I would tell the volunteers, like, ask kids questions about their lives and listen. ‘Cause most people don’t listen to teenagers. Like, we don’t. We don’t ask real questions like, “What are you struggling with?” Or, “What’s something you wish was different?” Or, “What’s one thing you…” You know, like, deeper questions and just listen to them. Because most people, even today, I was talking to my, one of my young adult kids, and they’re like, “Oh my gosh, I was at this place with a friend, and I’m around their family and friends. Nobody is talking to me.” And I’m like, “People do not initiate relationships these days.” Like, and I don’t know that they ever did. I think being an initiator is so different. But if you think about that with an email, like, I’m thinking about these youth kids who nobody ever talks to, and I’m thinking about the loneliness crisis in the world today.
How many adult women that I know have no friends? Like, they don’t, they don’t have friends. They’re very isolated, [00:16:00] and your email is initiating a relationship, and they stuck with you, whether you’re talking about sourdough or insomnia or, you know, I mean, journaling and, you know, like, because of you. It’s because of the person. Like, can you think of any people that you follow that you don’t even really care what they talk about, but you, but you like them?
Becky: Yes, absolutely.
Laurie: Can you share one of them, even, even if you don’t name them? Can you share, like, why that is?
Becky: Yeah. I, why is it? Because.
Laurie: Can say who they are. It’s all good.
Becky: Well, yeah, you know, gosh, the and ’cause sometimes it’s for a season, so I’m
Laurie: Yeah, right.
Becky: I’m like, should I say their name? Because I don’t follow them anymore.
Laurie: Yeah.
Becky: But I did for a season.
Laurie: Uh-huh. Yeah.
Becky: You know, when, when Felicia Masonheimer was posting daily on her stories, I felt so.
Laurie: Yeah.
Becky: Connected to her and her daily life.
Laurie: Yeah.
Becky: And I would’ve bought any product that she shared at that point.
Laurie: Yeah.
Becky: And, you know, my business coach that I met with years ago, I mean, seven years ago now, I follow her stuff. She mostly writes about travel. I don’t care about travel. I don’t travel.
Laurie: Oh, yeah. Yeah. [00:17:00] Uh-huh.
Becky: I just follow her ’cause I like her. I think she has good stuff to say, and she’s nice. So it’s relationships.
Laurie: I just think this.
Becky: Yeah.
Laurie: Go ahead.
Becky: Yeah, I was just gonna say, and it’s just, it’s crazy because. Yeah, it’s not about what I’m getting from them. It’s the connection. You’re absolutely right. It’s not about the information they’re sharing at all because most of the time I don’t even care what they’re talking about. I just like the way that they write or I like the way that they talk.
Laurie: I know.
Becky: Or they’re just nice people. And I’m like, you’re a rarity in this world, and so I wanna hear from you.
Laurie: Yeah.
Becky: You know?
Laurie: Yeah. I think this is deeply spiritual. Like, You know, one of the things I talk about a lot in my other business is that God created us each to be an influence. We don’t get to choose being a leader or not. We all are. We’re all an influence. Whether you’re walking into a grocery store, you influence the people around you 100%.
Like, I mean, does everybody have that thought in their head right now? ‘Cause I’m just thinking of the last crabby person I ran into and the other smiley person I ran into. Like, this is a, it’s a very spiritual thing that God [00:18:00] created us as people and humans, and the content is, like, I don’t know, it’s, like, second fiddle.
Like, it’s back there as humans. I, when I was in, a college story popped in my head, I took a class on biblical literature from a professor named John Geib, who still today is, like, one of my mentor influences. He just recently reached out to me. I’m 56, so he’s gotta be in his 70s, you know, and just Facebook messaged me the other day, and we were just talking back and forth.
But the funny thing is, is I had to take this biblical literature class as a requirement for my major, and the next semester… I liked him so much. The next semester, the only class that he was teaching that I could fit in my schedule was youth ministry. Okay, now I wanna tell you, at the time, no interest in youth ministry.
Like, I literally, the first day of class, he asked everybody why they were there. I’m like, “I’m only here because you’re teaching this.” No interest in youth ministry. Yeah, that’s, like, my story [00:19:00] of how I ended up in, you know, really caring about kids and children and working in churches and stuff. But, like, thinking back to that, right?
It was the connection I had with him.
Becky: Mm-hmm.
Laurie: I think it’s bizarre that we can be connected to people through the internet, through an email, through, you know, whatever, but it’s, I believe it’s deeply spiritual. I believe it’s part of our influence on this planet. So way to go.
Becky: And it’s. Thank you. And it was definitely one of my prayers as I was writing this new welcome sequence, one of the things that I have at the forefront of my mind is, yes, I wanna approach it like a coffee date style conversational back and forth as much as you can be when you’re writing to a person.
But one of my prayers was I want the person on the other side of this, screen to feel seen. If she is somebody who is my, I’m gonna call her a target audience, even though that sounds so disconnected and unrelational, but if she is a person who would benefit from my content and be [00:20:00] encouraged from my content, I hope that she feels so seen when she reads these emails. And one of the ladies that responded, you were talking about loneliness, this sweet, sweet retired lady lives alone in Washington, and she said, “I actually don’t even know how to use the Internet. I don’t even know I, how I came across your stuff, how I’m here.” But she actually sent me her snail mail address and said, “I don’t know if you would ever send me a handwritten card, but I’m just gonna trust that you’re just a real person and not a crazy lady on the internet,” and gave me her snail mail address.
Laurie: Well.
Becky: And I’m gonna have my kids write, draw her a picture and send it to her.
Laurie: I was gonna say, and you’re gonna do something with that because that’s the person you are. You know, I think as you and I are, you know, building whatever this thing is called, Smart Soulful Business, whatever we end up building, you know, as we, you know, morph and change and adapt, which is what you and I have done throughout everything we’ve done, right? It’s… This is the kind of story [00:21:00] that keeps us in business.
Becky: Yeah.
Laurie: You know, we can talk about money, we can talk about, you know, hitting our goals, we can talk about paying our bills, and as smart and soulful women, right, this matters more.
Becky: I agree. I agree. This is the impact that I wanna leave.
Laurie: Mm-hmm. Yeah. You know, I think about all the content we do consume, as we’re talking about content versus relationships, you know, ’cause I still consume a lot of content. I listen to podcasts, I buy books, I look at blogs, I Google things all the time. I mean, I’m just always looking up information all the time. But you had talked earlier about the whole AI mess that we’re in, which I would call it a mess, but I probably shouldn’t call it a mess, it’s just what’s happening, right? One of the things that is coming up more and more is trusting and being a person. Like, ’cause I do the same thing. Is this AI? Am I talking to a person?
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Like, how many of us have not done that on customer service with the bots? Can [00:22:00] I please talk to a person? Like, can I… You know, we still desire to talk to a person. We desire a human on the other end of the button or the phone or the signal, right? Like, we want that person. And I will just share one of the things that’s making me crazy right now about AI, is people have accused me of using AI when I haven’t.
Like, I mean, somebody on one of my posts said, “Well, that’s AI, and you shouldn’t be…” And I’m like, “Oh my gosh,” like, and my daughter called me right away and said, “Mom,” like, “that was you. Like, I remember you struggling over the…” I said, “I know. That was literally me.” And I got yelled at. I mean, I really got yelled at for using AI.
And interesting because AI is mimicking us. That’s what AI does. So AI is taking human things and mimicking them. And, and so it’s like, how do we stand out still as a person, like on blog posts, on podcasts, I mean, podcast is different ’cause you can hear my voice, but that’s even duplicatable now, I think.
So you know, Becky, when you think about the AI world, how do we still show up as a [00:23:00] person when even when we’re saying, “We’re a person, we’re a person,” we’re almost getting, like, it’s almost like a, like a skepticism or a, a fear or a judgment of like, is this person real, right?
Becky: I actually want you to hold onto that question, ’cause I might forget your original question as I go off on a little bit of a tangent, because I do wanna talk about the pressure of more content first.
Laurie: Yeah.
Becky: Because AI has created, well, okay, when I started online, the way to be successful was to write more blog posts, and to hit more keywords, and to get more views on Pinterest, and to get more page views on your site. And the more and more and more, the more followers, the more… Like, it was all about how can you produce more content.
Laurie: And it was equal. Like, as you did more content and had more views, your income for ads like, it was equal. Like, it really was proportional. Proportional is what I was gonna say. Not so anymore. Okay, keep going.
Becky: It’s, yeah, it’s not so anymore. So when AI entered the [00:24:00] game, it gave us an ability to produce so much more, so much faster. Now.
Laurie: Yeah.
Becky: Your content is degraded a bit. Your voice is degraded a bit. Like you said, it’s mimicry. It’s not you. It’s mimicry.
Laurie: Mm-hmm.
Becky: It’s copies of you that you’re getting out there. And so, I just kind of wanted to address that part because I have felt the heavy pressure of how can I be successful in this world where I want to be genuine, and I can’t keep up with the content production that AI can produce now. And I’m not happy with sharing copies of myself all over the place.
That’s … I’m not content with that. I’m not okay with that.
Laurie: Yeah.
Becky: That’s been a wrestling that I have experienced. But I wanna go back to your question now. How do you stand out as a real person? So I will tell you.
Laurie: I think, I think we should do that in the next episode. I think we should do a whole other episode on that. Like, because we’re at 25 minutes already, and I think that’s gonna be a great conversation for next week, talking about how [00:25:00] we can stand out as people
Becky: Mm-hmm.
Laurie: In an AI world. So let’s wrap up this episode.
Connection versus content, relationships matter, we’re called to be an influence, smart and soulful business. Becky, what do you want anyone who’s listening just to kinda walk away with? We talked about your welcome series.
Becky: Yeah. I think the biggest thing I want them to remember is the title of this podcast. The future of business is not more content. If you feel that pressure, you’re not alone. It’s there for a reason.
Laurie: Mm-hmm.
Becky: Because that was the world we were living in, in the online business world for a long time. But we truly believe that the future of business is not more content.
Laurie: Mm-hmm.
Becky: It is more connection, more genuine relationships.
Laurie: Mm-hmm. Mm-hmm.
Becky: More trust. Genuine trust, not mimicked trust, genuine trust.
Laurie: Yeah.
Becky: Relational. So.
Laurie: Yeah, yeah.
Becky: That’s what I want you all listening to walk away with, is as a human matter, your connections with other humans matter.
Laurie: Yeah. Love it. All right. If you’re loving this podcast, leave us a [00:26:00] review, especially if you’re listening on Apple Podcasts. It really helps more people find us. So happy that you spent, this time with us today. We know you have a million other things to do. And so be smart, be soulful, and make sure you have the right things first, right?
Relationships, that alignment that Becky talks about so often. That’s what matters the most. It’s why God put us here on the planet, so. All right. Love y’all. Have a great day. We’ll catch you next week when we talk about how to stand out as a person in this AI world.
