One of the fastest ways to waste money in your business is to pay for a platform that does not fit how you actually work. I know this because I have done it. And here is the thing. We have very different approaches to platforms in our own businesses. One of us goes for the long-term vision. The other goes for what is actually needed right now. Neither one is wrong. But we have both learned that the right platform can save you time and money, and the wrong one can quietly drain both. So how do you choose platforms that actually fit your business? Let’s talk through it. The…


